Target Lowers Prices on Thousands of Items You Use Every Day
Target announced on Friday that they are taking a closer look at the products that are most important to shoppers and will be lowering prices on “thousands of items, from cereal to paper towels to baby formula, razors, bath tissue and more.”
Target says they will also be saying goodbye to the small ads throughout the store letting shoppers know about “Weekly Wow! or “Bonus Offer” in an effort to make it easier for you to spot the lowest prices.
“We want our guests to feel a sense of satisfaction every time they shop at Target,” says Mark Tritton, Target executive vice president and chief merchandising officer. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day. We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests.
So, they are not ditching promotions altogether, they’re just going to start highlighting only the best sales while offering lower prices on items you use every day.
This revamping of Target’s overly complicated “As Advertised!” and “Temporary Price Cut” promotions is long overdue.