Canadian Marketing Campaign Obviously Doesn’t Know What ‘The D’ Means.
Here's a little free #marketing advice for you. If you're going to put a clever phrase on a poster, you might want to cross reference that phrase on Urban Dictionary first. This step was obviously missed by the Health and Human Services dept in Yukon Canada.
While I'm sure someone thought that referring to Vitamin D as 'The D' was a great way to seem cool and hip and get Yukoners to increase their intake of the supplement, instead the results end up making a joke any middle school boy will find hilarious.
Sadly, the picture above isn't the only version that they came out with. Even more 'The D' posters can be seen at AdWeek.com. They came up with some clever slogans like, 'In my 30's, who knew I needed to do the D' and 'Need a little help with your daily D?'