When reality meets art: Inside Merit Street Entertainment's volume studio in Dallas.

The Dallas, Texas-based media company that produces Dr. Phil Primetime has some pretty cool technology that you might associate more with Star Wars.

102.3 The Bull logo
Get our free mobile app

The Volume

Merit Street Entertainment is doing things that are hard to imagine.  It's called StageCraft. StageCraft is an on-set virtual production visual effects technology composed of a video wall designed by Industrial Light & Magic (ILM). Initially developed for the Disney+ series The Mandalorian, it has since been used in other productions and has been cited as a revolutionary visual effects technology. The soundstage in which StageCraft is implemented is called The Volume.

Dr. Phil

As you can see in the video below, the folks at Merit Street Entertainment have built their version of The Volume. Does this mean we'll see Dr. Phil pilot his starship all over the galaxy? One can only hope! What would that look like?


The Mandalorian: Path to Healing

In this unique crossover, "The Mandalorian: Path to Healing," Dr. Phil takes on the role of the enigmatic bounty hunter in a galaxy far, far away. Balancing his dual identity as a therapist and warrior, Dr. Phil's Mandalorian navigates the perilous world of bounty hunting while providing emotional support to those he encounters.


Each episode features Dr. Phil using his expertise to resolve conflicts, guide troubled souls, and offer sage advice, all while adhering to the Mandalorian code. As he forms a paternal bond with a mysterious Child, his journey transforms from one of survival to a mission of profound personal growth and interstellar healing.

Check out the video below:

10 Texas Restaurants With Hilarious Names

Texas definitely has a sense of humor; these local places for good & drinks have some truly hilariously awesome names.

Gallery Credit: Daniel Paulus

6 Nude Beaches Found in Texas

If you feel like letting it all hang out, here are 6 nude beaches in Texas.

Gallery Credit: Billy Jenkins

So Many Misconceptions About Texas

Here is a list of the most common misconceptions about the Lone Star State.

Gallery Credit: Billy Jenkins

More From 102.3 The Bull