Could This Be The Best Christmas Commercial Ever?
I remember as a kid, excitedly circling the toys on my Christmas list in the Sears Wish Book every year, wondering which ones I'd get. Sadly, the Wish Book is no more, but over in the U.K. they've got something similar.
I know, it's still a bit early for Christmas but hang with me for just a minute here. The story begins with her father, in his PJs, paging through the Argos Book of Dreams catalog to see what his daughter has circled. When he spies the child's drum kit his imagination takes over.
This is her Christmas wish, but his Christmas dream.
This has to be one of the best Christmas commercials I've ever seen. The production quality is amazing, the casting is spot on, and they did it without CGI. According to the writeup in Adweek that's a real, live-action, expanding set moving around in the background. They thought long and hard about the music to use, it had to be something that both the father and the daughter could relate to, and have a solid drum track. Simple Mids' Don't You Forget About Me works and you'll catch yourself singing along before the commercial is over.
The little girl is 9-year-old Nandi Bushell, a true drumming prodigy who has 50,000 Instagram followers and has already jammed with the likes of Lenny Kravitz.
You can read the whole story of the ad here on Adweek's site or just sit back and enjoy the story of a father and his child lost in a Christmas dream while you work on your own lists.