This Year’s Top Super Bowl Ad Was For Alexa
The votes are in and the winner of the Super Bowl Commercials is Amazon's Alexa.
Among my friends it's pretty much a toss up between who watched the Super Bowl for the game and who watched for the commercials. We all know who wins the game at the end of the day, but the commercials are a little harder to tell. There's the audience research during the game to see what generates the best response, and then there are the throngs of people watching their favorite commercials over and over again.
While Amazon came in first with more than 61 million YouTube views as of February 11th, there were some other notable ads, too. Jeep's Groundhog Day commercial with Bill Murray is currently in 2nd place with more than 50 million views.
And Hyundai's Smaht Pahk is in third with more than 42 million views.
YouTube has made it really easy to go back and watch your favorite ads and see how many others liked them with their new AdBlitzCollection.
Considering the fact that advertisers shelled out $5.6 million for each 30 second unit during the game, it's no wonder they spent a little more on writing and production to make them interesting.