What in the name of all that is holy is going on here?

Apparently, there is a "new type" of sandwich coming to town called The Texomian.

102.3 The Bull logo
Get our free mobile app

The commercial for this "sandwich" is bonkers. Let's break it down.

Bring your own cheese.

So, the video opens up with a panning shot of a strip mall on Southwest Parkway, followed by a shot of Maximus, a strip bar. Then there is a montage of absolutely terrible editing while the voice-over guy describes making a burrito as if he invented it.  At the point when he says cheese, a tiny graphic appears that says "must bring your own chees." What?

Missing File

Next is where it gets crazy.  They have a portable sandwich stall in the middle of the street downtown which appears to be selling Texomian Sandwiches in exchange for a handshake.  Then, with no warning, a car driving down the road veers off at the last second to narrowly avoid hitting the people standing in line for a sandwich! Then, there's a graphic that says "missing file," as if they didn't finish editing this thing.

Coming soon

The Texomian Sandwich Facebook page has a post saying that they'll be coming to the old Long John Silver building on Southwest Parkway, but I drove over there and absolutely no renovating is taking place...

A discovery!

...but I did find this in the parking lot.  A used Texomian wrapper! What is going on here?

Eric Ryan/Townsquare Media
Eric Ryan/Townsquare Media

Pumpkin Spice

Omg there's a second commercial that's just as wild yet ever so slightly different.

Macies Day Texomian

Uhm, why not call it The Thanksgiving Texomian?  And the song! Have I mentioned how terrible the song is on all of these?

The perfect meal before lunch

Ok, this one had me cracking up. The terrible snow effect. Smashing the peppermint with a hammer for no reason.  Santa Clause winking at us.  This commercial has it all.


10 of the Top Venues in Texas to Watch a Concert

Texas is a large state which has a plethora of venues to watch a concert in. Here are 10 of the best.

The Best Hidden Gems in Texas

10 Unique Pieces of Street Art in Downtown Wichita Falls, TX

Graffiti and other pieces of art located between 10th street and 6th street, Lamar to Ohio.

More From 102.3 The Bull