102.3 The Bull

As fans cheered on Texas Tech, ominous clouds gathered, turning a thrilling game into a breathtaking weather spectacle.

It's after Labor Day and in my book Spirit Halloween should be open. Sadly, for us in Wichita Falls we have to wait a little longer.

Little Elm residents spotted a landspout that looked like a twister. Find out the difference and see the video.

Jelly Roll was loving every minute of this!

Just announced today a new sponsorship opportunity for the Philadelphia Eagles and we will see what it entails when the season kicks off Thursday.

Get ready for a sweet flashback as Nestlé Crunch brings back a favorite from the past, just in time for Halloween!

Wichita Falls Crime Stoppers needs help identifying a theft suspect who stole a red minibike from Atwood’s. Cash reward offered for tips.

Urban one-upped Kenny Chesney -- completely by accident -- when they were on tour together in the mid-2000s.

Carrie Underwood decided to take some extra moose meat she had laying around the house and make some gamey stews out of it.

Without this three-minute-long scene with Tim McGraw, there is no Dutton Ranch.

Raul Malo needs more time to recover after undergoing surgery as part of his cancer treatment earlier this month.

Aldean explains why he never went to therapy, and shares what he did instead to cope with the trauma of living through a mass shooting.

Why settle for the same old pumpkins? A rainbow of options could transform your Halloween vibe completely.

If you love video games, check this out this weekend in downtown Wichita Falls.

Between live shows and charitable efforts, these artists are lighting 2025 on fire.

A classic prank has turned into a murder investigation in Texas.

Study finds two Texas lakes among the nation’s dirtiest due to pollution, algae growth, and poor water quality.

See what some of your favorite country artists did for money before they hit the big time.

These songs are tributes to the good ol' American work ethic.

Rodney Atkins was stopped after airport security found an unusual item in his bag.

Toby Keith's newest grandchild is only a couple of weeks old, but she already takes after her late, great grandpa.

Seriously, you need to stop doing these things before no one shows up the next time you invite people over for a cookout.

The country family is growing! Here are the artists expecting to welcome babies in 2025.

Some of these well-known chains will end the year with way fewer locations than they had at the start of 2025.

The singer has apologized for the incident.

They're already working on the new season.

Who's got your vote this week?

Every corner of this place tells a story.

Country music and college football go hand in hand.

Wilson doesn't think she'll go home to Louisiana to raise her kids -- but she hopes they still have childhoods similar to the one she enjoyed growing up.